VP Social Commerce

New York Office

Reporting to the President and CRO the VP Social Commerce will be responsible for the growth and P&L of the emerging Social Commerce unit at Diply. You will lead a team of people that manage the social commerce process from product pipelining, partnership negotiation and asset production to paid social strategy. You understand online consumer shopping behaviors including how and why consumers discover and purchase products on a range of social platforms. You’re strategic, data-driven, analytical, thoughtful and possess strong communication and collaboration skills up, down and across the organization.

RESPONSIBILITIES

Managing all aspects of the Social Commerce business including, strategy planning, partnership recommendations and management, content strategy and development, and CPA Paid media strategy.
Managing a cross-functional team of people from sales to digital marketing experts
Understanding industry best practices and common pain points around conversion and attribution tracking
Experience working brand direct as well as with 3rd party product suppliers
Leading and growing a team of dedicated people in social commerce

QUALIFICATIONS

Experience as a leader of an ecommerce unit
Multi-platform ecommerce experience – Facebook, Instagram, Twitter, Pinterest
Metrics driven problem solver
Grasp of different formats like social video and text based social selling
Cross collaboration is key in this role so you have to be an excellent communicator

ABOUT US

Launched in 2013, Diply is a leading social entertainment publisher that creates captivating content for millennials. Through serving its 74+ million social fans with fun, fresh stories daily, Diply generates 5 billion social impressions and 1.4 billion video views on Facebook monthly. Diply is a top 10 Lifestyle property and the 63rd largest site in the U.S. Headquartered in London, Ontario, Diply has offices in New York, Chicago, Los Angeles, and Toronto.